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What does EAT even mean?

Eat is a mindset, a mentality, an attitude of dominance. When we EAT we don't merely participate, we don't show up to go through the motions, we lead, we set the tone. When we EAT, we empty the tank, we commit everything we have, we leave absolutely no doubt.  When we EAT we are fearless, our vision is clear, we understand that there is nothing that will stand in the way of our success.